Dan the Automator, Adidas, and the NBA

January 20, 2007 · 1 Comment

Ever since Dr. Octagon was released over ten years ago, Dan the Automator has been one of my bigger influences.

Ever since I was born, I’ve had at least one pair of Superstars.

Now that Adidas bought Reebok and has become the official sponsor of the NBA, they’re creating a line of Superstars, with a style for each team. To make it even better, they’ve teamed up with Dan the Automator to produce a different track for each team, downloadable (free! - rare these days) from Adidas.

Adidas creating a line of team shoes is cool, I suppose, but Adidas teaming up with Dan is marketing and culture genius. Check it out.

Categories: advertising · hip-hop · idea · music · shoes

1 response so far ↓

Would Optimus Prime wear Nike? « Questioning Reality // March 10, 2007 at 2:34 pm

[...] is becoming more prominent as the sneaker culture continues to grow. If you haven’t seen the Dan the Automator Adidas, or the Cap & Pep Lacostes, check them out. These are a step cooler than both in my book. Air [...]