Questioning Reality

Popularity of the human skateboard and where ideas come from.

February 22, 2007 · 2 Comments

This is just cool. I know it’s been done before. But I’ve never seen it done this well, and never branded so appropriately. I don’t have a problem with appropriating artistic styles and ideas when it’s done with taste. Margoets Fertitta Powell in NYC created this spot Sneaux, Directed by PES.  To make it even cooler, they acknowledge that it isn’t really a new idea – which makes it that much better.

Categories: advertising · creativity · music · shoes

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