Questioning Reality

So this is probably a few weeks past date, but I’ve been out of town and unplugged for a while, so bear with me. I’m guessing that the majority of people have seen the previous Sony Bravia commercials - the bouncing balls in San Francisco, and the exploding paint in Glasgow. (for those who haven’t seen them, I’ve included ‘em after the jump).

Anyway, I loved the bouncing balls commercial in just about every respect - the videography, the music, etc… Then the second one came out last year, and I was frankly disappointed. I specifically didn’t even make note of it here because I was just genuinely “bleh” towards the spot. I could go into details, but this ain’t the place. But the publicity is hyping up quickly for their next big spot, which apparently involves a ton of Play-doh bunnies in New York City (more info on the bunnies after the jump).

I love the idea of colored rabbits, and really hope that this one might hearken back a bit closer to the feel of the first spot and resonate with the campaign idea of “color. like no other” which I really didn’t get as much from the Glasgow spot. More photos of the set-up can be seen at notcot.org, and the Sony Bravia site has a bunch of high quality downloadable wallpapers of the mayhem. I’m almost feeling a bit giddy.

The bunny numbers, from the Bravia website:

2.5 tones of plasticine on set
40 animators
3 weeks
189 2 ft bunnies
150 1 ft cubes
10ft x20 ft purple wave
30ft giant rabbit.
6 cameras.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills

All I can say is Holy Crap.

And the past two Bravia Spots: