Questioning Reality

Yeah. I’m not sure I really see the connection between beer and Nike’s either. But that doesn’t mean I’m complaining.

When the Nike Heineken Dunk came out a few years back, I was intrigued and perplexed. Although partly because I’ve never understood the infatuation with Heineken (no offense to anybody out there). The announcement of a summer ‘08 release of a Newcastle Dunk is an entirely different story, although admittedly partly because I have a special place in my heart for the Newcastle brand. I appreciate the heritage, the history, the packaging, and the simple branding that Newcastle Brown Ale already has. Refreshing in the sea of in-your-face beer labels, on which some accounts I’ve had the pleasure of dealing with. Anyway, I think the strength of the Newcastle brand translates beautifully into the Nike SB Dunk. And in short: I can’t wait.

P.S. Even if you’re not a Nike or a beer fan, check out Newcastle’s website. An interesting (and fairly successful) branding & image campaign.

A few Newcastle SB links (with photos) after the jump, if you’re into that sort of thing.

For (possibly) more info on the Newcastle Dunk, take a look at the following:

Kix-Files

NikeSB.org

Kicks-on-Fire (with some spy shots)