Definitely one of the coolest things I’ve seen lately. For those not aware, I have a soft spot for gin martinis. And it just so happens that I love cucumbers. This is perfect. “Chef/mad scientist Dave Arnold of the French Culinary Institute has figured out how to vacuum infuse a martini inside a cucumber.” Click Here to watch the Edible Martini Video at the New York Times.
Cucumber, gin, vermouth, simple syrup, and a vacuum sealer. So easy.
I was skeptical at first glance. And after looking at one or two, I wasn’t convinced. But after drifting into Adam Mathes’ world of Nestography, where he pairs classic video game screenshots with poignant and occasionally humorous lines, it’s hard to look away. I believe I read every single one - my memories of classic games drifting back, and my interest in witty artistic banter being piqued. The “about” page is definitely worth a read, at least to give the illusion of meaning and reason behind it all.
Those who know me are well aware of my passion for the automotive. And European cars have a distinct place in my heart. This spot for the Renault Megane Sport very well might just encapsulate all of my feelings in one quick spot - which I hadn’t thought possible. I like just about everything about this spot from Publicis, London. The vivaldi works perfectly, yet isn’t overly “orchestrated” feeling. The lighting, tempo, and composure is spot-on. And the “Everything is Sport” tagline is just perfect. And describes what Renault wants the car to be perfectly.
Who want’s to buy one and import it to the States for me?
I saw this last week and just got around to checking it out. And I have to say, it’s pretty incredibly awesome. Even though I can’t quite put my finger on it. It’s probably just the bizarreness of it all. Done for Tele2 telecommunications by agency Forsman & Bodenfors. It kind of reminds me of the Verizon Beatbox Mixer from a few years back. Except with a dog.
After the internet popularity that the Frozen at Grand Central clip received, it’s no surprise that Improv Everywhere’s newest mission is spreading like wildfire. And the computer nerd in me absolutely loves it. And my lack of undying love for Starbucks doesn’t hurt much either. A pretty funny comment on technology, the coffee shop atmosphere, and life in general. I dig it.
Aside from the fact that the Pacemaker is a pretty cool device that’s fairly revolutionary in its field, this animated short is incredible. Apparently the introductory film for a series of instructional videos, it showcases the product in a way unique from just about anything else. The short features exclusive music by Teddybears and Illuminum.
Animation, character design, etc. is done by Swedish animators Kristofer Ström and Martin Ottosson and produced by Björn Wahlström. Very cool. Oh - and if you want more info on the Pacemaker, BeatPortal has some good stuff here. via below the clouds.
I remember seeing a slightly different version of this spot several years back, but it’s still pretty impressive, both in terms of execution and the message. It’s seen a recent resurgence in web popularity (which I figured I’d help along). Created by director Gabe Ibañez (whose IMDB popularity is incidentally up 365% this week), this spot for Metro de Madrid is much more theater than ad. Which doesn’t happen very often. And not this well. The high-quality version is viewable here.
As many of you probably know, Social Marketing has a specific place in my heart and mind. One of my theses even revolved around the concept of social marketing. So as you can imagine, it makes me happy to see social change and social marketing efforts happening out there, even if they’re in other countries.
Good 50×70 is back in it’s second year, promoting “awareness amongst the creative community of the power they have to be a force for good.” Good 50×70, while much more at it’s core, is essentially a poster design contest:
There are 7 briefs from 7 charities on 7 issues that affect thousands of people around the world. All you have to do is pick a topic that inspires you and submit a poster on that theme. 210 posters (30 from each brief) will be selected by our jury of leading designers and exhibited around the world and published in a catalogue,but more importantly they’ll be presented to the charities for their use as a potential campaign.
This year has a broad and impressive list of charities involved (like Amnesty, Unicef and WWF) and a hefty list of endorsers, including AGI, icograda and BEDA. And the briefs are well-written and a great point for inspiring creativity. Very cool stuff.
Photos from last year’s event are on the Good50×70 flickr page. Good 50×70 opened for entries on February 18, 2008, and entries are accepted through April 20th, 2008. And as it should be, entry is 100% free.
[via osocio :: photo via flickr]
Reebok recently announced these new co-branded “instant classics,” supposedly smelling like their corresponding kool-aid flavors. Yeah. I’m not sure either. Although I’m kind of digging the style & colors. but really? scented? I think I can do without that. I can only imagine what grape will smell like after a few weeks.
The collection ranges from $50-$75 and can be purchased at undergroundstation.com or select Reebok retailers nationwide. Grape, strawberry and cherry launched at the beginning of the month. Orange, lemon and lime are out on March 15. Will this be the next big thing?
Check out the photos on flickr if you’re so inclined.
What can I say? I wish I was Michael Bay. This Verizon FIOS commercial is purely Awesome. For Bay to have that much of a sense of humor to more-or-less make fun of himself is pretty cool. I mean Awesome.
