Sometimes i feel like the art of the story is dead. Then something like this comes along and reminds me that there are still people out there who care about stories and make sure they live on.
Adidas, founded 60 years ago, is one of the most iconic brands today with a logo that speaks for itself, yet 180 Amsterdam has crafted a truly beautiful animated short about the history of Adi Dassler and the beginnings of Adidas. Simple, beautiful animation, but most important, an incredible and uplifting story from a true storyteller that speaks louder than any logo could.
And you can check out the :60 version on YouTube.
2 responses so far ↓
Adidas knows game: “The Original Games” « Questioning Reality // March 9, 2008 at 2:17 pm
[...] 9, 2008 · No Comments A few weeks back, I wrote on the brilliance of the Adi Dassler mini-film 180 Amsterdam created for Adidas. Well, they’re churning out stuff left and right, and [...]
Adidas Originals continues with the Left Right Project… big shoes = big promotion? « Questioning Reality // April 23, 2008 at 1:01 am
[...] mostly with the help of 180. You may remember me writing about the Original Games spot and the Adi Dassler history spot, both of which I’m pretty fond of. Now I’m not a big fan of (and usually veer away [...]
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