Questioning Reality

As far as ambient & installation stuff goes, this is pretty impressive in my book. An ad promoting German electric company EnBW’s new geothermal power plant that turns the earth into a giant plug.

As has already been pointed out at AOTW and a few other blogs, it should really be an outlet and not a plug… to get the concept right of the earth providing power. But it’s the concept and getting people to look. The outlet is more of an icon or symbol than a literal object.

Anyway, pretty cool stuff from agency Jung von Matt out of Germany. It’s different. And different is usually a good thing.

[via ads of the world via notcot.org]