Questioning Reality

I’m a big Guy Ritchie fan, so it probably doesn’t come as much of a surprise that I’m elated with the newest Nike spot directed by Ritchie, “Take it to the next level.” Despite feeling a bit Prodigy-ish, it’s a cool short film, and it’s definitely carrying Nike in the direction they’re seeming to want to gravitate toward. A high-res version is on the Nike Football site right now. Monumental? maybe. Cool? Definitely.