Questioning Reality

ZooYork: Pushing the boundaries of media (aka cockroachvertising)

May 2, 2008 · No Comments

In case you haven’t seen this, well… here it is. While I’m not exactly a die-hard ZooYork fan, they’ve got a great logo, and have definitely been pushing boundaries over the years, which is good for the sport, and good for media. The clip above is pretty self-explanatory. And their “How Do You Spread the Word” is an interesting (albeit not exactly earthshattering) use of YouTube and the whole user-generated thing. Whether or not it yields anything beneficial remains to be seen. But a thumbs up for using insects as a medium.

Categories: YouTube · advertising · art · branding · contest · crazy · creativity · guerilla · idea · inspiration · logo · outdoor · placement · skateboarding · skating · viral · web

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