Questioning Reality

Sometimes I wonder how some ideas get pushed through to execution. And other times, I don’t really have any interest in the answer, because it yields stuff like this:

For the Surfrider Foundation by Saatchi & Saatchi, LA, I think it pretty much speaks for itself. While bizarre, it’s definitely generating a bit of internet buzz. And it’s a nice break from some of the other Surfrider messages out there, like repackaging garbage.