Lacoste wants you to imagine the future

To celebrate its 75th anniversary, legendary brand Lacoste gives us a glimpse into the future (if Lacoste had its way). In addition to the video, which is pretty awesome in it’s own right, Lacoste has created Lacoste-Future, an impressive website that kept me captivated for a few minutes. Such an iconic brand doesn’t really need innovative advertising and marketing… which makes it great when they actually deliver something fresh and invigorating

[via electro^plankton via kitsune noir]