French Firemen = race pit crew

Sometimes a simple print ad with a simple yet slightly clever idea is all that’s necessary. This print ad from Euro RSCG Paris for the National Federation of French Firemen makes me laugh, but it also makes its point clearly and concisely. And I’ll probably associate race car speed with French firemen from here on out. Not that the topic of French firemen comes up all that often.

[via ibelieveinadv]