I’ve always been intrigued by sand art as an artistic video medium, partly because it’s vaguely reminiscent of Alexeieff’s pinscreen animation. I’ve only seen sand art used in an advertising direction in the Qwest commercials that keep coming out [youtube] & [qwest site]. I have to be honest, the first time I saw one of the Qwest spots, I thought it was cool, but on the whole, it’s just disappointing and doesn’t live up to the potential of the medium. This video I just stumbled across via Wooster just confirms the potential that sand + video manipulation have, and it pretty much made my day.
I know this isn’t the newest spot, but I saw this posted recently over at AdGoodness and just had to share. Frederick Samuel (of AdGoodness) simply wrote:
OK, all i gotta say is WTF!!??
I have to concur. I can only imagine what kind of creative strategy was going on that yielded this gem. And while the game itself is actually impressive in terms of game design, the commercial is bizarre on so many levels, I don’t even know where to start.
There’s always someone out there who will manage to wreak havoc with your billboard. These were spotted while driving in NE Portland today. I have to applaud whoever is responsible for bringing back “your mom.” I mean – really… – it doesn’t get much better than that.
Oh – and figuring something brilliant to rectify the “A/C For Your Mouth” slogan deserves something as well – I never quite got that one. I just keep thinking of drinking freon. but that might just be me.
I’ve seen this campaign pop up a few times, and found it interesting if nothing else. But it’s much more…
The OneVoice movement is all about reframing the “Israel vs. Palestine” conflict and promoting moderation.
“We share the same grass (or sand) and we envision a future where we can meet, compete and celebrate on a football pitch rather than on a battlefield.”
In order to make the grass greener, they seek to motivate and back up the ‘moderate’ silent supporters who can hopefully join forces and tone down the minor but loud voices of the ‘hooligans’. [osicio]
Check out the campaign (with a higher quality video) and sign up to support, if you’re so inclined, over at goal2018.org. And the One Voice campaign is over at OneVoiceMovement.org.
I’ll all for supporting the arts – I was an art major in school after all. So I don’t have anything against the arts… but these spots from Leo Burnett just kind of freak me out a bit.
It’s just bizarre, like some alternate dimension that exists somewhere between Bill & Ted’s Execellent Adventure and Sesame Street. The metronome ticking at the end of the first spot just makes it that much more odd in my mind. Althought I applaud the likening of a romantic composer to the Kool-Aid Man
Check out the other video featuring our favorite earless painter after the jump
Just about a year ago, YouTube user Levinator25 posted a video [here] showing a “glitch” in EA Sports Tiger Woods PGA Tour 08 that enabled Tiger to walk on water, or what Levinator25 dubbed “the Jesus Shot.” EA Sports decided to use this clip to their advantage to promote this year’s version of the game:
Pretty brilliant, if you care for my opinion. It seems like YouTube and retaliation/response clips are finally being well-utilized for advertising purposes. The medium of YouTube is finally evolving into something more powerful than a place to post clips. Which is a good thing. Both for us, and for EA Sports.
Let me preface by saying this might just be my favorite story of the month (if not the year).
What can only be described as a giant inflatable pile of dog excrement created by American artist Paul McCarthy blew away from it’s anchor in the garden/field behind the Paul Klee Museum in Bern, taking down a powerline and taking out a greenhouse before coming to rest.
Apparently the safety system on the piece (appropriately entitled Complex S*¡t) which would theoretically deflate the house-sized sculpture, failed to kick in on the evening the pile blew away.
I know I just posted about the DHL “Tracking Anywhere” campaign, but I was recently contacted and provided with these videos hosted on youtube, which are both awesome in campaign concept and in soundtrack choice for the video clips. Thought I’d share with ya’all.
The Olympics are captivating, but so are some of the new spots coming out. This one is probably my current favorite by a longshot:
Created for United by BD’M using the ever-recognizable and unbelievably talented animation of Shy The Sun (part of The Black Heart Gang), this spot breaks free from the usual United world of watercolor and friendly skies and takes it to a bizarrely amusing world of musical sea creatures.
The entire series of five spots United released for the Olympics (all viewable in high quality on the New Work page of BD’Ms website) are creative enough to breath a bit of life into the already-successful United campaign, even if there’s not really much of a direct message (beyond “it’s time to fly”). The combination of The Black Heart Gang’s visual interpretation and the L.A. Philharmonic’s amazing rendition of Gershwin’s Rhapsody in Blue just blows me away and definitely succeeds in creating one of my favorite spots in a while.
This spot is crazy. Maybe it’s just the French mentality… or the Football mentality… or all the drugs. Whatever the source, this is definitely an interesting spot. Ronaldinho on the beach, Lionel Messi in a space suit, Beckham as Indiana Jones, Thierry Henry in a Tux in jungle filled with Taxis… it’s a bizarre blend of the creative mind of the public (theoretically, at least) and the top football stars in the world. Interesting spot from CLM/BBDO.
