De Lijn, and why you should take the bus

sometimes there are those spots that just make me smile. sure, the concept may be a touch shaky, the copywriting may be iffy, and the execuiton doesn’t always make sense. but occasionally, it really doesn’t matter that much, because the spot makes me smile. This one for De Lijn, Belgium’s public transportation system, is one of those spots.

and I have to confess, I’m kind of a sucker for animated penguins. one more De Lijn spot (sans penguins) after the jump, if you’re so inclined.

created by Belgium agency Duval Guillaume. [via iBelieve]