I keep seeing this billboard on my way to work, and it bewilders me. Not necessarily clever enough for me to chuckle, it feels a bit contrived and a bit forced. Plus, it’s on the side of a highway in Beaverton, OR, home of Nike, Tektronix, etc… not exactly the urban basketball hot-spot… Then I see this:
I want to find it funny, but I just can’t quite. It just doesn’t go quite enough into the bizarre, and just kind of flounders around in some gray area between weird, funny, and boring. Other billboards, OOH, and commericals in the new “Snacklish” campaign include “Put Your Hunger in a Nougaplex” that will run as :05 TV bumpers during wrestling programming, and “Get a Degree in Snackanomics” in, yup, financial districts, and “ride four hourses of the satisfocalypse.” what?!? It all just feels a bit contrived and like first round ideas that somehow got pushed through. I’m still not sold… maybe I’ll change my mind with time. But personally, I miss Mr. T yelling “GET SOME NUTS! ARRGH!“
1 response so far ↓
Ed // July 17, 2009 at 6:47 am |
I’m going to have to go the other way on this one. I think it’s a brilliant campaign. One of the few commercials in recent memory that really sticks with me. Although I might be predisposed, being a huge Knicks fan throughout the 90’s.