42Below’s Onedreamrush: 42×42 – Vodka with some interesting film twists

It must be fate. Not that long after recieving a small bottle of 42Below vodka from a friend (which is beautifully designed in it’s own right), I stumble across a few videos comissioned by the New Zealand based vodka company (who has their own fairly interesting and bizarre website worth checking out).

The project, Onedreamrush, sponsored by 42Below, has a tagline of “42 Directors – 42 Seconds – 42 Dreams” and is is pretty much just that – directors getting 42 seconds to translate their dreams and visions into a short film. The website for the project is pretty impressive in it’s own right, but even more impressive are some of the films.

One that definitely captivated me is from Universal Everything, who does some stuff I just flat out love, from tons of work for MTV to the Audi viral spot I mentioned a while back.