Being ‘netless, timeless, and now computerless, spending the time I don’t have surfing the internet I don’t have access too is even more difficult… hence the continued dry spell of posting on this here blog. That doesn’t mean, however that I don’t still search for the cream of the crop.
Many of you know of my love-hate relationship with the beast formerly known as Kentucky Fried Chicken and their oracle of a Colonel. This past halloween, I concocted an exquisite Colonel Sanders costume, pictures to come. I was impressed. Coworkers were impressed (or maybe just amused by the nearly transparent linen pants). Either way, it was a solid costume. But it doesn’t compare in the slightest to this:
I am amazed. I better start working on next year’s costume now.
I’m always intrigued when YouTube recommends videos for me. I always get a few funky and random things. And this morning’s recommendations were no different.
I amm kind of digging the overall feel, and the parallel images… but… Admittedly, I don’t speak the language, but I’m not sure when comparing your vehicle to bull dog ass is a good thing.
I’m not sure why I find these so amusing. Maybe I’ve just seen too many crash test commercials and anything out of the ordinary is refreshing. Or maybe I find humor in the idea of pandas and penguins being stuffed inside a Fiat. either way, these are refreshing and actually have a bit of a message to them. Done by Marcel Paris. Follow the jump for the other two ads.
Well, here it is. the second installment of the youtube clip of the weekend. I was going to stick to the “bizarre” clip, but this one is just too good to pass up, and really needs no explaining.
With the government bailout of the auto industry, stuff has gotten a bit crazy lately. And while many corporate behomoths have been moving toward more transparency and a sense of public good, connection with the community, etc. etc. (i.e. GE’s EcoMagination campaign), when it’s a result chapter 11, does the message still work?
In a recent interview, Mark LaNeve, vice president of GM sales, service and marketing told Automotive News “We’ll break an ad campaign that is very transparent, that we’re not the first company to go through this. We’re going to reinvent ourselves. We’ll be advertising that we’re open for business.”
It’s interesting to see the attempt and the message is intriguing, but part of me is still reserved and unsure how truthful the message really is. Maybe it’s just as a result of the bankruptcy that I’m cautious, but it almost feels a bit too contrived and a bit too much like empty corporation speak. Is it really any different? I suppose time will tell.
They do have a fairly interactive and decently impressive website to go along with the reinvention campaign. It looks clean – I’ll give ‘em that much. And just in case you were worried, GM is including Twitter, Facebook, and several other social networking mechanisms into their “reinvention” campaign. Hopefully this will be the seed that generates some impressive new automotive creative. We shall see.
Automotive advertising is no stranger to occasionally blatantly competitive marketing techniques… but this one just may take the proverbial cake – or the King, if you will.
I’ve always been a fan of ads that poke a bit of fun at advertising trends… and this one just might take the cake. I’m not sure I completely get the connection between “fake” and the Mini Clubman yet… maybe it will reveal itself in time. or maybe not. either way, this one definitely made me smile. and a solid use of YouTube and “the viral.”
I’m a bit tired. It’s early and I’m sitting in an airport waiting to go home… but this spot flat out rocks:
W+K Amsterdam amazes once again with a simplistic yet powerful spot for the new Honda Insight. I’m not sold on the car, but this spot blows me away. And the custom-orchestrated soundtrack is dead on perfection. Directed by Erik van Wyk, the spot is a beautiful orchestration of Honda headlights, computer software, and a good dose of creativity. More info on the filming, a behind the scenes, and full credits can be found over at the inspiration room.
Every time I stumble across this spot, it makes me smile. Such a simple idea, executed beautifully in stop motion. Simple yet complex, the idea is almost heartwarming. Toss in the unexpected (especially from Audi) track from Woodie Guthrie, and you’ve got a charming spot that breaks far from the standard top-gear-esque euro car spot. The ad itself is from BBH and Passion Pictures. I’m diggin’ it.
This spot makes me smile. Partly because I drive a vw, and always look forward to the level of creativity that agencies bring to Volkswagen spots. This one is simple, a touch edgy, and clever, without being in-your-face funny. And it makes an interesting point about the evolution of the brand. Highlighting “new standards. new tests.” is certainly an interesting tactic beyond just the “a new car!” approach. Cool. Oh… and any spot that uses Franz Ferdinand is good in my book. Done by Agence V, France.
