What can I say? my friends know me too well. It’s nice that when I have limited internet access (still!), I can count on my friends to fill my inbox with the most pertinent, most entertaining, and just plain best stuff out there. And even advertising based, just waiting for me to drop into my blog. Thank you.
and I’m not sure what message this is sending about MSI laptops… and don’t they have a line called “wind”? seems like an odd choice. It’s pretty Cutwater viral-ish and feels pretty Ray-Ban-y, but that doesn’t stop me from digging it.
hmm. I get it. but I don’t get it. Over the top? Effective conveyance of the message? I really don’t know… all I know is somethin’ about it is just a bit unsettling. Maybe that’s the point?
It must be fate. Not that long after recieving a small bottle of 42Below vodka from a friend (which is beautifully designed in it’s own right), I stumble across a few videos comissioned by the New Zealand based vodka company (who has their own fairly interesting and bizarre website worth checking out).
The project, Onedreamrush, sponsored by 42Below, has a tagline of “42 Directors – 42 Seconds – 42 Dreams” and is is pretty much just that – directors getting 42 seconds to translate their dreams and visions into a short film. The website for the project is pretty impressive in it’s own right, but even more impressive are some of the films.
I’m always intrigued when YouTube recommends videos for me. I always get a few funky and random things. And this morning’s recommendations were no different.
I amm kind of digging the overall feel, and the parallel images… but… Admittedly, I don’t speak the language, but I’m not sure when comparing your vehicle to bull dog ass is a good thing.
Most bank ads, even the ones that attempt to be clever, always seem to bore me to death (or changing the channel, which is about the same). Every now and again, one shows up that kind of flips things on it’s head. This Venebles Bell & Partners spot for Barclay is just flat out stunning.
While the King Of Pop passing is quite the story, crippling the internet and captivating the 24 hour news channels, there’s another shocking loss to the world: the venerable king of the sales pitch, Billy Mays. His sudden death sent shockwaves through the infomercial circles and his enthusiasm and outside voice will be greatly missed. He’d just got into promoting his new Discovery channel show, Pitchmen.
While any of his many pitches would make a fitting tribute video, the following clip shows him in both an innocent and mischevious character that was rarely seen in his polished pitches.
Here’s the blurb on the creation from Smoke & Mirrors, pulled from the unusually informative description on the YouTube page:
Via our recently ramped up 3D department we were able to create, rig, animate and render the entire project in under a month. Smoke & Mirrors filmed the live-action backgrounds in Central Park, then the Manhattan skyline was replaced with the Denver Museum area in post.
Every detail from the ice cracking under the reptile’s tremendous weight, to ice chips flying from its slipping feet were rendered to create a believable, cohesive scene.
I can’t pass this one up. Cartoon Network is launching a subsegment entitled “Cartoon Network Real,” however oxymoronic it may be, and one of their flagship shows, Brain Rush, which combines a trivia show with a rollercoaster. Incidentally, it debuts tonight. Check out this preview video:
With the government bailout of the auto industry, stuff has gotten a bit crazy lately. And while many corporate behomoths have been moving toward more transparency and a sense of public good, connection with the community, etc. etc. (i.e. GE’s EcoMagination campaign), when it’s a result chapter 11, does the message still work?
In a recent interview, Mark LaNeve, vice president of GM sales, service and marketing told Automotive News “We’ll break an ad campaign that is very transparent, that we’re not the first company to go through this. We’re going to reinvent ourselves. We’ll be advertising that we’re open for business.”
It’s interesting to see the attempt and the message is intriguing, but part of me is still reserved and unsure how truthful the message really is. Maybe it’s just as a result of the bankruptcy that I’m cautious, but it almost feels a bit too contrived and a bit too much like empty corporation speak. Is it really any different? I suppose time will tell.
They do have a fairly interactive and decently impressive website to go along with the reinvention campaign. It looks clean – I’ll give ‘em that much. And just in case you were worried, GM is including Twitter, Facebook, and several other social networking mechanisms into their “reinvention” campaign. Hopefully this will be the seed that generates some impressive new automotive creative. We shall see.
