Bizarre Clip-o-the-weekend: The Documentary of Horatio Pyewackett Caractacus Fearns the cat

I really don’t know what this means. or what’s going on. or why I keep watching it. The combination of music, cinematography, and a bizarre cat combines to make something strangely captivating yet equally confusing. And the cat is named Horatio Pyewackett Caractacus Fearns. You can’t really beat that. And in case you were wondering, the track, as per the youtube page, is The Last Stand Of Pucho Vasquez by Merchandise (which I’m really digging).

Honda insight: “Let It Shine” … Honda continues to shine

I’m a bit tired. It’s early and I’m sitting in an airport waiting to go home… but this spot flat out rocks:

W+K Amsterdam amazes once again with a simplistic yet powerful spot for the new Honda Insight. I’m not sold on the car, but this spot blows me away. And the custom-orchestrated soundtrack is dead on perfection.  Directed by Erik van Wyk, the spot is a beautiful orchestration of Honda headlights, computer software, and a good dose of creativity. More info on the filming, a behind the scenes, and full credits can be found over at the inspiration room.

When simple works: LeBron James – Brace Yourself

Virals don’t have to be over the top. They don’t have to involve people jumping into their own pants or exploding soda bottles. They just need to draw a bit of interest. And sometimes the simplest executions can be the most captivating, hence spurring buzz. Which this spot featuring LeBron James certainly has been doing:

The viral, which is being spread fairly quickly, is certainly generating some interesting commentary… time will tell.

It’s Strongbow Season?

something about the combination of a simple idea, innosence, and a beautiful yet subtle soundtrack that takes a backseat to some beautiful filmography make this spot pretty impressive. For Strongbow Cider, done by Clemenger BBDO out of Melbourne.  Full credits if you click through to YouTube. It’s just got a nice feel for a big-brand alcohol spot. and it makes me happy.

Street art can be simple (and so can everything else)

Sometimes the most simple ideas can be the most intriguing. Check out this clip of street artist Aakash Nihalani. And take a look at his website as well… some pretty simple yet pretty awesome stuff.

Oh. and I want to have a bag with all that tape in it. but that’s just the art nerd in me.

[via wooster]

The Best Chart Ever

if only all graphs and charts were this awesome.

[via roadside scholar via inspire me, now! via incredimazing]

Beauty in the shadows

A lot of my photographic work has dealt with shadows, so I’m a bit biased, but this piece, entitled “seeder” by Lithuanian artist Morfai is just incredible.

Water Kiss by Sam3. water as street art.

I thought about posting some sort of poignant criticism of some piece of advertising, but I wasn’t really feeling it. Plus, I saw this and it changed my day just a bit. Comparison can be quickly drawn to the other recently popular video Motu by Blu, but this is just more simple in a pleasantly beautiful way. It really made my day.

Sandcastle: Sand Art has potential

I’ve always been intrigued by sand art as an artistic video medium, partly because it’s vaguely reminiscent of Alexeieff’s pinscreen animation. I’ve only seen sand art used in an advertising direction in the Qwest commercials that keep coming out [youtube] & [qwest site]. I have to be honest, the first time I saw one of the Qwest spots, I thought it was cool, but on the whole, it’s just disappointing and doesn’t live up to the potential of the medium. This video I just stumbled across via Wooster just confirms the potential that sand + video manipulation have, and it pretty much made my day.

Visualizing time: the Lexon Around Clock

Every now and then, there’s something I see that really catches my eye and changes how I look at things. This time around (pun intended) it’s the Lexon Around Clock. It works beautifully simply, with a numbered can-like cylinder that rotates beneath a red wire that tells the time. Beautiful and simple. If you have to have one (or want to buy me one), you can purchase it at Singulier.

[via acquire]