Category Archives: technology

Old shoes provide fuel for some beautiful animation from ManvsMachine

Growing up in the greater metropolis of the Nike empire, my high school was one of the early testing grounds for Nike’s “Grind”, which was kind of cool, except for that year that they realized the field was way too hard and that’s why people were breaking so many bones and they had to replace the entire field… but I digress. The technology has come a long way, and this minute-long video from ManvsMachine Design & Motion Studio in London promoting Nike’s Reuse-A-Shoe campaign is pretty beautiful.

The animation is gorgeous, the music is spot-on, and the voiceover works beautifully as well. Nice when it all comes together.

Check out the full project page over at ManvsMachine’s site.

[via CreativeBloq]

Analog in a digital world? or How to get the full TSA pat down

For those who aren’t aware, I got a BFA in Photography what seems like eons ago… which means that I actually shot a good deal of photography on film. That clear stuff that had images on ‘em, before digital photos. Remember that? yeah… probably not. I barely do.

As my previous post mentioned, it was Worldwide Pinhole Day, and even though one can put a pinhole lens on a digital camera, it just seemed wrong… kind of like watching a Milli Vanilli music video in Dolby 5.1… just not quite appropriate for the situation. So I resolved to bust out a film camera to appropriately capture the decisive moment. However, I was traveling that weekend, and had to travel via air. And apparently, asking to have your high-speed film hand-checked to avoild x-ray machine fogging, is an automatic ticket to a full TSA pat down, complete with swabbing inside the waistline of the jeans. I didn’t realize film was that offensive.

And what’s more surprising – or rather, disappointing – is that it’s near impossible to find a good place who will just develop a roll of film. Most drugstores either charge an arm and a leg or require you to buy a full set of prints – which I wasn’t really needing. I ended up begrudgingly heading to Wally World, where they promptly developed my film, complete with gobs of residual crap gummed up on the negatives, and about 50% of them with scratches.
So in summary, I wanted to remain true to traditional photography and shoot film – which left me with a rather uncomfortable TSA patdown and an expensively developed roll of negatives that may or may not be salvageable. Milli Vanilli in Dolby Surround isn’t sounding all that bad right now.

Now I want a new pair of Nike Frees

Sometimes, I see stuff that just blows my mind. This is one of those things:

W+K Tokyo gathered up Japanese DJ duo Hifana and got Tomoaki Yanagisawa from 4nchor5 la6 to rig up the shoes, which have flexible accelerometers wired through ‘em, and Daito Manabe did the sound programming. The result? Awesomeness.

Some more crazy behind-the-scenes photos are over at Daito’s site here.  Now I want to go get a new pair of Nike Frees. That, and some of those orange-box speakers!

[via hypebeast]

Probably Bad News: probably awesome

While a regular fan Failblog, I’ve somehow overlooked it’s sibling, Probably Bad News, until now. It’s quickly become one of my regular sites to check.  Plus it quickly washes away any regrets I had at not going into news journalism.

Best musical instrument ever?

Why was I not made aware of these sooner? Pure genius. Anyone who remembers the original NES cartridges undobtedly remembers the art of properly blowing on the cartridges… and I never would have made the connection between Nintendo and a harmonica – but it’s brilliant! Check out NESHarmonica at Etsy and be amazed. And as an added bonus, the ROM circuit is included, just in case! I also feel like there’s an Ocarina of Time joke in here somewhere…

[via uncrate]

Mute Math: Spotlight. A music video in a van?

A good while back, I wrote about the brilliance of Mute Math’s video for Typical. Well, they’ve long since proved they weren’t a flash in the pan, and keep churning out pretty solid music with equally (if not more) impressive videos. At my new job, I’ve found myself subjected to the relentlessly cyclical onslaught of pop music videos, but every now and then, one catches my eye. I’ve always extolled the virtues of one-take videos, and this newest one from Mute Math,  is no different:

Something about filming the entire music video inside of a van is bizarre and boring yet the end result is pretty astounding. Plus, they managed to get the track into the insanely popular Twilight, which gets them even a bit more exposure. I’m eagerly awating the next one.

Good to know I can count on friends for content: catching laptops with buttocks?

What can I say? my friends know me too well. It’s nice that when I have limited internet access (still!), I can count on my friends to fill my inbox with the most pertinent, most entertaining, and just plain best stuff out there. And even advertising based, just waiting for me to drop into my blog. Thank you.

and I’m not sure what message this is sending about MSI laptops… and don’t they have a line called “wind”? seems like an odd choice. It’s pretty Cutwater viral-ish and feels pretty Ray-Ban-y, but that doesn’t stop me from digging it.

UFOs and Piccadilly Circus

Piccadilly Circus seems to be a pretty popular spot for advertising lately… whether outdoor interactive (like this McD’s spot) or viral.

This one is right up my alley. Bizarre, crazy, barely makes sense, yet still makes me smile. I know it follows the regular (exhausted?) viral formula, but it’s a bit more blatant and actually pimps a product feature – something most virals kind of fall short on.

and a side note on this blog… posting may still be a bit sporadic, as obtaining internet in southern new mexico is more difficult than I anticipated (and “Comcastic” is quickly becoming a less-than-favorable adjective in my repertoire).

MCA, Cancer, The Beastie Boys, and how social media is changing the news

Yesterday, The Beastie Boys’ Adam Yauch and Adam Horovitz  (more commonly known MCA and Ad Rock) put up a YouTube video as a splash page to the Beastie Boys homepage basically announcing that MCA has cancer of the parotid gland and a lymph node and they would be postponing tour dates and their much-anticipated upcoming new album release.

Fortunately, they didn’t seem all that concerned, so hopefully all will work out well. It’s interesting to see YouTube replacing the traditional press release. The Beastie Boys release their message via YouTube, and the news outlets, including giants like the New York Times, are writing articles entirely based from the video. (NTY article) It’s a unique format in that it offers both information (assuming the creator provides it), and quotes that one can’t extract from a traditional press release. The reporters can comment on mood, atmosphere, setting, and tone, all of which don’t exist in a normal press release. Interesting to see, and certainly speaks volumes for the validity of (at least some) social media outlets.

And as expected, as soon as the news broke, MCA’s Wiki Page was ammended like clockwork.

On a side note I’m amused by the NTY article referring to the guys as Mr. Yauch and Mr. Horovitz. makes me chuckle a bit.

And in other Beastie Boys news, there’s a recently released closer-to-finished version of “Too Many Rappers” featuring Nas. You can check it out here.

illcommunicationAnd one other Beastie Boys tidbit: Fifteen years have now passed since Spike Jonze directed the video for “Sabatoge” and the Beastie Boys have released a remastered version of Ill Communication, complete with a bonus disc of extra tracks. Definitely worth picking up.

Proof that cell phone commercials can be interesting: Net10 and Bas Rutten

These spots pretty much speak for themselves. An interesting way to promote cell phone service, courtesy of the always interesting minds at Droga5 and Epoch films. Somehow, someone decided that Net10 and mixed martial artist Bas Rutten go hand in hand. This is the result:

You can follow and check out more at the Cell Defense website.

Follow the jump for another video, featuring, among other insanity, Bas screaming “Cancel your face” repeatedly. Beautiful.

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