Yesterday, The Beastie Boys’ Adam Yauch and Adam Horovitz (more commonly known MCA and Ad Rock) put up a YouTube video as a splash page to the Beastie Boys homepage basically announcing that MCA has cancer of the parotid gland and a lymph node and they would be postponing tour dates and their much-anticipated upcoming new album release.
Fortunately, they didn’t seem all that concerned, so hopefully all will work out well. It’s interesting to see YouTube replacing the traditional press release. The Beastie Boys release their message via YouTube, and the news outlets, including giants like the New York Times, are writing articles entirely based from the video. (NTY article) It’s a unique format in that it offers both information (assuming the creator provides it), and quotes that one can’t extract from a traditional press release. The reporters can comment on mood, atmosphere, setting, and tone, all of which don’t exist in a normal press release. Interesting to see, and certainly speaks volumes for the validity of (at least some) social media outlets.
And as expected, as soon as the news broke, MCA’s Wiki Page was ammended like clockwork.
On a side note I’m amused by the NTY article referring to the guys as Mr. Yauch and Mr. Horovitz. makes me chuckle a bit.
And in other Beastie Boys news, there’s a recently released closer-to-finished version of “Too Many Rappers” featuring Nas. You can check it out here.
And one other Beastie Boys tidbit: Fifteen years have now passed since Spike Jonze directed the video for “Sabatoge” and the Beastie Boys have released a remastered version of Ill Communication, complete with a bonus disc of extra tracks. Definitely worth picking up.
I’m always intrigued when YouTube recommends videos for me. I always get a few funky and random things. And this morning’s recommendations were no different.
I amm kind of digging the overall feel, and the parallel images… but… Admittedly, I don’t speak the language, but I’m not sure when comparing your vehicle to bull dog ass is a good thing.
It’s been quite a week/weekend in the world of celebrities, and unless you’ve been living under a rock far away from a wireless signal, you’re probably well-aware of the news of Michael Jackson’s death (and quite possibly exhausted of the enthusiastic round-the-clock news coverage). I can’t say I was ever a huge fan, but the impact The Gloved One had on the world is undeniable. So I present you with the video clip that most succinctly sums up the impact of the King of Pop. With nearly 27 million views, it’s not exactly new, but at times like these, it pays to revisit some of the YouTube viral classics.
I really don’t know what this means. or what’s going on. or why I keep watching it. The combination of music, cinematography, and a bizarre cat combines to make something strangely captivating yet equally confusing. And the cat is named Horatio Pyewackett Caractacus Fearns. You can’t really beat that. And in case you were wondering, the track, as per the youtube page, is The Last Stand Of Pucho Vasquez by Merchandise (which I’m really digging).
Well, here it is. the second installment of the youtube clip of the weekend. I was going to stick to the “bizarre” clip, but this one is just too good to pass up, and really needs no explaining.
I’ve always been a fan of the bizarre. and youtube seems like kind of an inevitable evil. so with that, I bring you the first ever, inaugural bizarre video clip of the weekend. I can’t guarantee that it’ll be a routine thing, although I hope to make it so. anyway, here it be: Enjoy!
I’m not sure what’s more bizarre. the dog and the exercising, or the fact that The Beatles’ Red Album is playing.
I’m curious if the concept came first (and then they approaced a sponsor) or if Sanyo approached Rhett and Link first. Either way, one of the more captivating product-linked internetainment videos I’ve stumbled across on the web. Not sure it really makes me want to buy a Sanyo any more than I did before… although it may be one of the first names that will come to mind. either way, an ejoyable video.
I saw this the other day and have to say, it’s impressive. Released last week by 60Frames Entertainment, the short has been popping up all over the internet. A pretty impressive appropriation of the classic Budweiser “wassup!” guys.
And the most painfully ironic bit to go with the film: on Friday, 60Frames announced they had to cut jobs and and ended up laying off six of their employees. Kind of speaks to the film.
In April, I wrote about the White Gold campaign, which was creative and impressive. Well, it’s about half a year into it, and they continue to flight the same :30 spots which don’t go any further than the longer spots. They’re humorous yet a bit confusing, and don’t clearly provide much information to the viewer. I’m sitting next to a teenage male watching football and the following spot just aired:
We both laughed, but his comment was more than just interesting – he said, “I keep seeing these but I still don’t know what they’re for.”
he obviously found the humor in it and was intrigued, but for one reason or another, never made an effort to go to the prompted website. The reason for that effort should be in the spot itself. And none of the spots directly push milk, or really make much of a connection. So ultimately, is it effective? Is the teen sitting next to me an anomaly in the target audience? Given his propensity for youtube and surfing the internet, he seems like the perfect target to me. But it doesn’t quite make that final step. what does? Just some food for thought…
Just about a year ago, YouTube user Levinator25 posted a video [here] showing a “glitch” in EA Sports Tiger Woods PGA Tour 08 that enabled Tiger to walk on water, or what Levinator25 dubbed “the Jesus Shot.” EA Sports decided to use this clip to their advantage to promote this year’s version of the game:
Pretty brilliant, if you care for my opinion. It seems like YouTube and retaliation/response clips are finally being well-utilized for advertising purposes. The medium of YouTube is finally evolving into something more powerful than a place to post clips. Which is a good thing. Both for us, and for EA Sports.
And one other Beastie Boys tidbit: Fifteen years have now passed since Spike Jonze directed the video for “Sabatoge” and the Beastie Boys have released a remastered version of Ill Communication, complete with a bonus disc of extra tracks. Definitely worth picking up.
