I was watching VH1‘s billionth repeat of the 100 greatest songs of the 80s (or whatever… it’s something like that) when Run D.M.C. comes up for their hit with Aerosmith, “walk this way.” Joseph Simmons (Rev Run) and Darryl McDaniels (DMC) are fairly interesting folks to begin with, but DMC was talking about their collaboration with Aerosmith and said “Rap and Rock…. it’s all really the same thing anyway.” Just some food for thought. Run is a rapper-turned-reverend, so the lines are obviously not rigidly defined in the stereotypical, expected patterns. Maybe music, in the broad scale, is all the same thing. So what about advertising?