So Verizon, who will begin offering YouTube service on their phones, so to announce the new service, Verizon did what most other large corporations are doing these days: they tried to make a YouTube video, one which they seem to hope will attract the attention of the YouTube generation. All the worst web 2.0 video trends with which I can live without have been cramed together in one longer-than-necessary video. To top it off, it’s got painfully repetitive “music “which, after about ten seconds, makes me want to stuff those Verizon cellphones in my ear holes.
Last I checked, it had a rating of 1 1/2 stars and about 300,000 views due almost entirely to the fact that the video often appears on the YouTube homepage. This seems like a fairly good example of the way in which YouTube shouldn’t be used. Who cares if they’ve got a cool/gimmicky technique? It’s kind of like when my grandpa showed up in a giant hoodie and timberlands hoping to beatbox. It just doesn’t work.