I was digging through my photos from the past few weeks and came across this genius idea. The San Jose Mercury News, the day before Christmas, printed a full-page-spread of wrapping paper. Cute, penguiny, generic but unique wrapping paper. There’s the automatic association between cuteness, friendliness, and the paper. It’s one of those “aww… how nice of them” moments. The big question is, how do you get that same moment when content is branded? what does it take? I’m not sure yet myself.
- The Makers of Things is stunningly brilliant
- “Hands” tries to give Honda a hand
- National Geographic Found unearths the beauty of the past
- Old shoes provide fuel for some beautiful animation from ManvsMachine
- The naming of products is a difficult matter. Or is it? Just look at the typefaces!
- The importance of Proofreading
- A busy few weeks (OR to NYC to OR to SD and back)
- The Uncluded: blending musical genres in the best ways with genius lyrics
- Celebrate Color: 50 years with PANTONE [infographic]