Ever since I was born, I’ve had at least one pair of Superstars.
Now that Adidas bought Reebok and has become the official sponsor of the NBA, they’re creating a line of Superstars, with a style for each team. To make it even better, they’ve teamed up with Dan the Automator to produce a different track for each team, downloadable (free! – rare these days) from Adidas.
Adidas creating a line of team shoes is cool, I suppose, but Adidas teaming up with Dan is marketing and culture genius. Check it out.