Dan the Automator, Adidas, and the NBA

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Ever since Dr. Octagon was released over ten years ago, Dan the Automator has been one of my bigger influences.

Ever since I was born, I’ve had at least one pair of Superstars.

Now that Adidas bought Reebok and has become the official sponsor of the NBA, they’re creating a line of Superstars, with a style for each team. To make it even better, they’ve teamed up with Dan the Automator to produce a different track for each team, downloadable (free! – rare these days) from Adidas.

Adidas creating a line of team shoes is cool, I suppose, but Adidas teaming up with Dan is marketing and culture genius. Check it out.

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One response to “Dan the Automator, Adidas, and the NBA

  1. Pingback: Would Optimus Prime wear Nike? « Questioning Reality

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