Saatchi, dynamite, and surfing

I’ve been e-mailed this video five times in the past three days by surfers (including my father), making it viral in the purest sense. It’s done by Saatchi & Saatchi Denmark (who is also hosting the video here). While some complain that it reeks of Droga5 and the whole Still Free business, it seems more earthy, more fun (less politics), and generally more Quicksilver. After last week’s Boston business, it’s hard to imagine something like this ever being aired on this side of the world, but interesting none the less – especially since surfers – and not advertising geeks – are passing this around.

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