What can I say? This is incredible stuff. I’ve been doing some heavy research on socially conscious ideas, particularly as they apply to advertising. My brain is treading on thin ice, on the verge of breaking from reality . I needed a break, so I decided to browse through Coolhunter for some brain fuel. About half way down the page, I found this stuff. The Art of Quitting. a pretty incredbile idea – so simple buy so beautiful and brilliant at the same time. This is the kind of stuff that makes me think. and impresses me. and makes me jealous. all at the same time. That’s when I know it’s got something goin’ for it.