Skoda “Giggle”: a simple idea in a complex environment

Ian Heathfield and Matt Doman, the creatives behind the AMV/BBDO Guinness “noitulovE” spot, are now at Fallon London and have yielded this spot for the Skoda Roomster. It’s a simple idea with a cool execution. Maybe I’m biased because of my Mr. Rodgers-influened childhood infatuation with assembly lines, but there’s somethin’ about this spot that just makes me smile – and yes, giggle a bit. The commerical does a great job in finding a feature of the Skoda that’s worth highlighting – something not all-that-successfully done in the past.

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One response to “Skoda “Giggle”: a simple idea in a complex environment

  1. Pingback: Skoda says: let them eat cake. a really big car-shaped cake. « Questioning Reality

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