Trüf in advertising?

Yesterday, I read a review of sorts on Adrants about the viral release of a pair of self-promo spots for new agency Trüf (above). Their site is interesting and well-designed, and I like that they have a manifesto that is borderline anti-manifesto-ish. I also appreciate the subtle link in the corner of their homepage which reads “What the F*@k is Trüf?”

As seems to be the trend, they’ve also got a blog going, freshtruf.org, where they’ve posted both of their viral spots, as well as some of their other interesting work.

I’ll be curious to see where this “no bullsh*t approach” takes them… and whether or not they can really keep it up. “creativity with a conscience” is what their youtube profile states. Lets hope they keep it that way.

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