Creativity in local TV spots for the Oregon Lottery

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Last week, two tv spots and several radio iterations began airing promoting the Oregon State Lottery. Normally, local lottery commercials and the like are nothing too impressive, but Portland agency BPN has teamed up with Laika Entertainment House (formerly Will Vinton Studios) to create these clever, witty, and generally superb TV spots for the seemingly bland “Deal or No Deal scratch-it.” Illustrated by Portland artist Evan B. Harris, these have a unique twist that break them free from the traditional 30-second spot monotony. You can watch both of the spots here.

There’s a good article on Digital Media Net Newswire if you want more info.

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