Nissan, in conjunction with The TRUE Agency in Los Angeles, is dropping 200,000 sets of the keyrings pictured above to promote the push-button ignition system on their new Altimas. The keychain tag reads:
If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with Push Button Ignition, and I no longer need these.
I know some people are complaining about garbage, about the security issues it brings up, etc., but I think it’s a pretty good idea, particularly when the buzzword of the hour continues to be “underground” and “guerrilla” advertising. This is a bit different and just clever enough to make it stand out a bit. At a time when Nissan is desperately trying to separate itself from other Japanese manufacturers, executions like this certainly help. I’m curious to see the results of this project.