A good use of alternative media for automotive advertising?

fordranger.jpg

Ran across this today, and kinda like it. Seems interesting that it’s Ford that came up with something semi-different and semi-creative… it doesn’t really scream Ford, but it does pique my interest as a viewer/consumer, and come to think of it, it’ll probably work to make me associate “extendable beds” with Ford. So I guess it’s working.

[via Twenty-Four]

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