Many advertisers are turning to user-generated content a la YouTube for inspiration, style, and just about everything else. Many are producing YouTube-styled spots, like the recent Ray-Ban Never Hide video posted to YouTube.
KFC, being the powerhouse of chicken goodness that it is, decided to go about things in a different fashion. Rather than creating YouTube-esque clips, they’ve decided to take clips directly from YouTube for their new commercial, touting their new menu. The fill USA Today article is here, if you’re so inclined. Interesting way to reach a supposed target. And makes an interesting commercial. I suppose.
watch the full spot here.
[via Advertising Lab]