Ray Ban, Cutwater, Josh Warner, and Never Hide: Back for More

apologies again for the fairly long hiatus – moving and sorting through loads and loads of random stuff has left me with practically no spare time, hence the significant lull in musings. And to continue the hectic business, I’m off to the Bay Area for a week-and-a-half-ish tomorrow. But at least I’ll have some internets, and won’t have piles and boxes of crap to climb through to get to my computer.

Anyway, if you haven’t seen the first Ray Ban/Cutwater viral video yet, which I wrote about back in May, check it out. then watch the next one, released a few weeks ago. Regardless of your take on the Never Hide campaign, “viral marketing,” Ray Ban’s use of video view optimizer Feed Co., and all the fuss over YouTube and user-generated content, it’s still a pretty cool video:

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