So I was looking at the bottom of a six-pack of Widmer Hefeweizen for some reason that I can’t quite remember, when I noticed the UPC. I’ve always been a fan of UPCs, probably because I always hope I can tilt them at an extreme angle and there’ll be a hidden message that will suddenly appear. What I found this time was probably cooler in the long run. The barcode (pictured above) has wheat growing out of it (hefeweizen being an unfiltered wheat beer), which is pretty awesome. It practically made my day.
I then remembered the whole Cannes Titanium “controversy” thing from this past year where Design Barcode Inc. won the Titanium (click here for the AdFreak article & eminent discussion). It got me thinking about other barcodes I love (Puma’s shoe box barcodes, for example). Why can’t cool barcodes be everywhere? I’d really love to see more – it’s those little things like that which really make my day. For a few more, check out Barcode Revolution and Berlin-based design house Pfadfinderei. Seriously. I want barcodes like the one above to be on everything.