I’m not sure what it is, but I feel like I’ve been seeing a fair bit of press and commercials (on the web, that is) for Citroën lately. Not sure why that is. It’s entirely possible that a combination of my infatuation with european cars and the fact that Citroën isn’t selling in the United States (hence not being mentally inundated with advertisements) make me pay attention. It’s also possible that Citroën’s just putting out a bunch of media.
This newest spot, for the Citroen C1, the “urban solution” is just odd. Odd to the point that I’m almost okay with the fact that they’ve used a rubik’s cube in an automobile commercial. I suppose it works to the whole “solution” theme, but I’m not entirely sold. Also not working to sell me is the “Just imagine what can Citroën can do for you” tag. Maybe it’s not a wordwide campaign, but I can’t help thinking of “what can brown do for you?” which isn’t really a positive association for a compact urban hipster car. Then again, marketing of French cars has never quite made sense to me.