Transformer. Hyundai. Cool. Three words I hadn’t expected to be in the same post. Not to bash too much on Hyundai… they’re making progress in the right direction, but still: cool? This new spot transforms things a bit (sorry… bad pun, I know).
I’ve had a good deal of interest in transformers and transforming lately, like the Citroën transformer and the Rubik’s Cube ad. This Hyundai ad is different. It blatantly admits that the old Sonata is weak, and the new is significantly better (apparently your watch & wardrobe transform when you drive a new Sonata as well).
I like the facelift idea. I like that it’s jumping on the Transformers bandwagon (even if it is a bandwagon). I think as a strategy, it’s not a bad idea for Hyundai. And on the whole, I think it just might make me like Hyundai a bit more.