Fishing and environmental destruction can still make me laugh? (and sell food?)

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These ads for Findus Salmon flat out make me laugh. Mostly because they’re so to-the-point and frank, and actually deal with real issues, that if I didn’t chuckle, I might actually be scared. It’s impressive to see a message handled so tactfully yet powerfully that still makes me laugh and feel good about the product.

The ads were done by CB Grey in France (whose website is awesome, if you haven’t seen it) with some beautiful photography from the consistently stunning Ilario Magali.

See the other two ads after the jump!

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[first seen at 2wenty 4our]

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