I feel like every time I turn the television on, I see some random commercial with some random object inexplicably hitting another object, spurring a chain reaction leading to some anti-climactic ending. which makes little sense to me. Especially when they’re relatively nice/expensive/easily scratched objects like mp3 players and phones.
So my question: when did people become so fascinated with dominoes and Rube Goldberg? I thought that past time was long since put away in a cardboard box in the coat closet. Was it Honda’s Cog spot? Or something else that happened that I missed? I’m just not really clear how objects falling into other objects really communicates much of a message… in fact, I’m not really sure what the message is at all. or how it sells cell phones.
It’s not to say spots like Cog and the new Guinness spot (after the jump) aren’t amazing, or even epic… but I’m not sure I get the whole proliferation and application toward every good being hocked. It can work in some cases (i.e. the Accord). that doesn’t mean it will.
More domino/Rube Goldberg/chain reaction spots for your viewing pleasure after the jump
Verizon Voyager ad
Dawn Soap, which seems to air whenever I want to watch TV.