Amazing something so small can cause such a stir: the Mongolian Long-eared Jerboa

jerboa.jpg

It’s amazing how far we’ve come in the past few years. YouTube and internet video have become the new tools of environmental scientists attempting to save an endangered species.

And it’s working.

an excerpt from The Guardian:

The first known film of the long-eared jerboa, an endangered Mongolian rodent with legs like a kangaroo, was released today by the owners of London Zoo.

The gerbil-sized mammal with outsize ears was filmed hopping about in the Gobi desert by scientists from the Edge programme, run by the Zoological Society of London, which highlights the plight of animals which are “evolutionarily distinct and globally endangered”.

The scientists took the video with hopes of it spreading, and actually accomplishing something. I saw it across the internet this afternoon, and on the evening national news tonight. So I figured I’d do my part, and help spread the word. Plus, I’ve always been a fan of animals. More info and links at Edge of Existence.

On a side-but-related-note, It’s great to see the Guardian’s revised typeface (I wrote about here) appearing everywhere. It instills confidence and authority. I love it.

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