Just when I thought we’d made it through the whole “web2.0 logo” thing, Snapple comes along and turns their logo upside down (or rather, rotates it 45°) and gives us something new and eerily web2.0ish. The angled, slightly off-beat and edgy persona that Snapple presented to me and my friends back in the day has been straightened up, spit-shined, and given a nice bevel, making it barely distinguishable in the juice case. While it sports a modern and current feel to it, I have to wonder who their new logo is targeting and what feel they’re going for. Somehow I can’t see The Snapple Lady fitting in to the equation anymore, which brings a bit of a tear to my eye.
New? definitely. Different? Unquestionably. Better? Maybe time will tell.