W+K Amsterdam + Fifa Street 3 = a truly beautiful viral

I’ve started to get tired of the same old virals that keep showing up, but there’s something about this one that’s just different enough to be cool – and to keep my eyes glued to the screen. The tone, the atmosphere, the music, and the overall feel of it is somehow vastly different from the majority of virals out there, and just comes off refreshingly cool, instead of contrived and forced. Very cool. Done by Wieden+Kennedy Amsterdam for EA Sports to promote the release of FIFA Street 3, it certainly echoes other virals but there’s something I just can’t quite pinpoint that I love – and don’t get sick of.

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One response to “W+K Amsterdam + Fifa Street 3 = a truly beautiful viral

  1. A really nice viral gluing you to the monitor! Super is the word for it.

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