Philips & Wong Kar Wai launch a new TV

The world of Television Advertisements (for TVs, not via TVs) isn’t exactly boring. There are a few amazing and award winning campaigns out there, most notably the Sony Bravia work. It’s no small feat to come up with something that stands out in that field, but Philips certainly stepped up to the plate swinging.

aurea.jpg

To lauch their new Aurea television with ambient color lighting, they worked with famed director Wong Kar Wai to create a short film entitled “There’s Only One Sun.” The film, of course, is viewable on the Philips website on a digitally replicated Philips Aurea TV. Kar Wai’s style really is a perfect fit to showcase the ambilighting characteristics of the TV, and to break from the usual advertisements. I’m impressed to see something as dynamic, creative, and appropriately executed to launch a new television. Check it out at the Philips website.

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