I like color-by-number… I like gum…

 hubba.jpg

An interesting campaign for Hubba Bubba gum brings two of my childhood favorites together in an interesting and certainly unexpected way. I still can’t decide if I find it brilliant or just fairly interesting. There’s definitely something intriguing about it, and it may just be that it’s a very different (and chewy) interpretation of the interactive poster ad by DDB Sydney. And it’s probably one of the most interesting methods of promoting product flavors I’ve ever seen. Cool.

And on a related note, the Hubba Bubba website consists solely of a very bizarre yet oddly addicting video game. Also cool. Click on the image above for high-res.

[via I believe in advertising]

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One response to “I like color-by-number… I like gum…

  1. That looks interesting. I’d like to see what it looks like when finished, though I have no interest in smelling it.

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