Sometimes i feel like the art of the story is dead. Then something like this comes along and reminds me that there are still people out there who care about stories and make sure they live on.
Adidas, founded 60 years ago, is one of the most iconic brands today with a logo that speaks for itself, yet 180 Amsterdam has crafted a truly beautiful animated short about the history of Adi Dassler and the beginnings of Adidas. Simple, beautiful animation, but most important, an incredible and uplifting story from a true storyteller that speaks louder than any logo could.
And you can check out the :60 version on YouTube.