Wow. what to say… The first time I saw this spot, I laughed but was immediately left with a feeling of confusion.
Apparently Byung Mo Ahn had similar feelings. The recently named chairman and group CEO of Kia Motors America is reported to be less than amused with the direction of humor that Kia is moving in. According to an article on AdAge, the Millard Fillmore soap-on-a-rope spot (and actual Fillmore soap-on-a-rope ) is the cause of departure of both Kia’s president and their VP of marketing.
While I can understand Ahn’s desire to change direction of the company’s advertising, Kia and humor kinda go together like Soap and rope, and it definitely carries on the tradition of the giant map pin, musical cars, and steerology. Either way, it just goes to show you can’t make everyone happy – not even with soap-on-a-rope.