Pony is back in the game, takes shots at other shoe companies

Last week, Pony announced the launch of a new campaign promoting the fact that they are “back in the game” and out to compete with Nike, Adidas, and the other shoe giants. You can read the press release here. The creative is done by Fishbowl Brand Advertising out of San Diego. Pretty interesting parody that communicates their message clearly and succinctly. Higher-res versions of the spots are available on the Fishbowl site. And while not exactly necessary, the “making of” provides some cool insights into the though process behind the campaign:

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One response to “Pony is back in the game, takes shots at other shoe companies

  1. They’re entertaining, but I think Pony is risking coming off as a “lesser” brand in the shadow of the shoe companies that they rag on in these spots. Not sure. Were they always the cheaper, alternative shoe brand in the past? If so, I revoke my first sentence.

    Regardless, it would be more impressive if they did something totally new instead.

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