Today’s Oregonian had a pretty good article about the new Nike “ad blitz” (their words… not mine) aiming to “stop Under Armour in their tracks.” Nike’s proclaiming that “my better is better than your better.” It’s basically a direct response to the Under Armour Superbowl spot that directly shot at Nike.
I doubt this is the last we’ll see of this battle. Could get interesting. i.e. some awesome creative could be forced out of it.