In browsing through a few different blogs, I stumbled across the above spot by McCann Erickson. Quirky. I like the sound track and the voiceover. I like the atmosphere. It’s definitely quirky. And it’s fascinating to see a reinterpretation of the “priceless” idea. But the eye is bizarre. Too bizarre? Does it detract from the message? And is a wandering eyeball, as described throughout the spot, really synonymous with the search for the priceless? I’m not sure. But I’m glad that the eyeball doesn’t have a price and something else is priceless. I’m pretty much done with that whole campaign.
- The Makers of Things is stunningly brilliant
- “Hands” tries to give Honda a hand
- National Geographic Found unearths the beauty of the past
- Old shoes provide fuel for some beautiful animation from ManvsMachine
- The naming of products is a difficult matter. Or is it? Just look at the typefaces!
- The importance of Proofreading
- A busy few weeks (OR to NYC to OR to SD and back)
- The Uncluded: blending musical genres in the best ways with genius lyrics
- Celebrate Color: 50 years with PANTONE [infographic]