GSD&M|idea city stepped up to the plate and hit a home run. I’ve been e-mailed this spot a few times since yesterday – by my auto-enthusiast friends – not creative/ad people, which automatically makes it a pretty successful spot in my book.
After touring Europe and visiting the BMW M factory in Munich to study the engine, idea city folks figured out how to take three of the Belgium-build V8 engines and cram cameras, lenses and lighting into ’em. Then after four 20-hour-of-filming days, they captured (at 10,000 frames-per-second, no less) what happens in a single revolution inside of the 420hp beast. All without a drop of CGI. It’s amazing that can still happen. Let alone this successfully.